“I love life” v. “I love life”
Posted by worriedlebanese on 14/01/2007
The opposition parties started a couple of days ago a media campaign that mimics and subverts the media campaign launched a month ago by progovernmental parties under the banner of “I love life” (www.lebanon-ilovelife.com).
The first reaction one has is of surprise. The logo, and central message, is almost the same; only two leaves are missing over the heart. The design, colours and visual elements (especially the two leaves) refer to the “Independence 05” campain.
But the new posters we see are signed “The Lebanese opposition” surmounted by a rainbow. All posters have an additional message tagged in white and go along these lines “I love life: in Lebanon”, “I love life: without debts”, “I love life in many colours”…
The signature’s graphic is somewhat cheap, and the “highjacking” of the message is blatant. But the overall message is quite clear:
– the Opposition is a “Lebanese opposition”.
– It is diverse yet united.
– It is just as patriotic and life-loving as the pro-government coalition.